Principle
„We concentrate on developing, perfecting and producing private label brands for retail chains to satisfy the common target group: the consumers“
HYSALMA employs a holistic trade brand concept and advice approach:
- Basic research (e.g. raw materials development)
- Market and consumer analysis (e.g. GfK or internet surveys)
- Demand-oriented product development (adhering to industrial property rights law or acquiring own patents, trademark rights, licenses, utility and design patents)
- Packaging development and design
- Acceptance testing prior to concrete trade negotiations (laboratory and panel testing)
- Product procurement and permanent quality control (usually our own production)
- Individual logistics management
- By arrangement: common development and performance of sales promotions